Builder. Educator. Operator.

Good judgment.
Working systems.

I’m Antonio.
Nearly two decades in enterprise systems. Now building and teaching for real business work.

I help business owners turn messy work into better workflows. We decide what to automate, buy, or build—then I connect the tools and help people use them.

Nearly two decades in enterprise systems. Practical help for the people doing the work.

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Real buildsEnterprise experienceHands-on coaching

Watch the build

Build with Antonio / start here

I Built a Client Dashboard
in 6 Minutes (No Code)

A real build. The decisions, tools, and work behind it.

Selected work / judgment in practice

The decisions
behind the build.

The useful part isn’t just the software. It’s understanding the constraints, choosing what belongs in the system, and keeping people in control.

01 / Business operations

Industrial Order Portal

From ERP emails to validated orders.

Orders, invoices, exceptions

ERP alert emails were being retyped into orders. I connected the email intake to structured orders, line items, and documents so the team could work from one place.

The decision

Use explicit parsing and validation for known email formats. Keep exceptions visible for human review, with an audit trail rather than pretending every message is safe to automate.

Where AI fits

AI helps me develop and refine the software. The order-processing workflow relies on deterministic rules and validation; it isn’t an autonomous AI making business decisions.

02 / REFRAME 2026

From payment portal
to conference operations

Payments, contracts, and permissions in one foundation.

Live app for testing / in development

Working with Carlos and Hector Garcia, the vision grew from attendee and sponsor payments into a connected conference operations platform: registration, contracts, content, and role-based access.

The decision

Build around the people using it. Attendees, sponsors, and the team need different permissions and workflows, with a shared operational foundation.

Where it stands

The app is live for testing and continues to develop ahead of the November 5–7, 2026 conference. This is work in progress, not a claim of a completed conference outcome.

AI assists the build. Payments, permissions, and contracts remain explicit software workflows; a conversational product feature is a separate decision.

03 / Learning by doing

Hands-on working sessions

Think through a choice or work in a tool together.

A question. A tool. A next step.

Sometimes the useful next step is a second opinion. Sometimes it’s opening the tool together and working through a specific workflow.

Concrete practice

Talk through whether to automate, buy, or build. Explore a client dashboard. Work through a tool or workflow on a shared screen. The point is to understand the choices as well as the clicks.

See the two paid options

Focused live time, with clear scope. No promise of a finished build or follow-up deliverable.

Work Reassigned / hosted by Antonio Urbina Jr.

Explore my podcast

If I Use AI,
Should I Charge Less?

With Carlos M. Garcia Jr. · featured episode

Work Reassigned: Antonio Urbina Jr. and Carlos M. Garcia Jr. discussing the value of expertise

AI changes how we do the work. It doesn’t erase the judgment, responsibility, or experience behind it. Work Reassigned explores what we hand off—and what we keep.

Watch the conversation

The experience behind the choices

Built in the
real world.

Nearly two decades of enterprise work taught me to ask what happens after the demo.

From creative-agency systems and insurance operations to shipboard technology, global device deployments, and federal cybersecurity, I’ve worked where reliability, security, and adoption matter.

Today, I bring that experience to connected business tools and practical AI through MomandPop.AI.

Read the short career history

2009–2011 · Crispin Porter + Bogusky
Solutions implementation in a creative agency.
2011–2016 · Patriot National
Systems integration, enterprise mobility, and security.
2016–2021 · Norwegian Cruise Line Holdings
Shipboard infrastructure, mobile systems, and operational workflows.
2021–2023 · Zebra Technologies
Software and hardware integration for large-scale enterprise deployments.
2023–2024 · Federal cybersecurity
Security architecture in compliance-minded environments.
2024–present · MomandPop.AI
Connected tools, practical automation, and AI for business work.